Information Technology Division
George C. Gordon Library

MKT 3600: Marketing Management

E. Danneels

General Information

Information Perspectives

Internal - Corporate View

External - Outsiders

Research Companies

QuickFIND - Multi-database Search for Articles & Books

QuickFIND multi-database search

Start with QuickFIND multi-database search to retrieve results from 11 databases (including the library catalog & Worldcat for books) on your topic with one search. There are 3 ways to search:

  1. Library homepage,
  2. Databases by Subject categories (Company),
  3. Advanced.

WPI Electronic Resources Databases:

Free Web Sites:

Current Company/Industry News And Articles

Many advertising/marketing trade magazines track marketing campaigns, trends, and strategies.

See also trade press such as Electronic Engineering Times or Billboard.

EBSCO Business Source Premier - Business Searching Interface also contains industry profiles, from Datamonitor, refine search by choosing Publication Type, Industry Report. For overview of company in a PDF format by Datamonitor, search for company name, then choose Company profiles. Includes SWOT anaylsis.

Only Finding a Citation? Getting the Full Text

Within library databases, look for the FullTextFinder link, for retrieval options.

Customer & Target Market Information

Sample Search

(mp3 players or ipod) and (consumers or customers or demographic* or target market or ages or gender or income or ethnicity)

Competitors And Manufacturers

Industry Information

Use Databases & Electronic Resources mentioned above, but also the following resources may also be useful.

Give Credit! Cite Your Sources

Try RefWorks if you wish to create a personal database of your references which can be output into any citation style.

Questions?

Maintained by lib-webmaster@wpi.edu
Last modified: Sep 04, 2007, 09:40 EDT
[WPI] [Home] [Back] [Top]