Welcome

The mission of the Division of Marketing and Communications is to:

Identify and prioritize target audiences, study and define their needs
Execute best strategies and programs to communicate WPI's brand message to further university's mission and goals
Monitor, measure and modify messages and programs to better achieve goals
Collaborate with and advise key groups to guide individual marketing initiatives

The department pursues this mission in a number of ways:

By creating a distinctive identity for WPI that embodies the unique strengths of the university.
By developing and implementing an integrated marketing plan that efficiently and effectively promotes WPI in the short- and long-term.
By establishing a centralized marketing structure for the university that ensures the consistent delivery of branding and messages across the institution.
And by building on existing pride within the WPI community by promoting a focused understanding of marketing and a consistent way of communicating about the university.

Maintained by webmaster@wpi.edu
Last modified: May 02, 2006, 09:19 EDT