WPI Opens a Window on the Big Apple

Visitors to New York City in June and July, 2003 had a chance to learn a bit about WPI when they stopped in to see financial services giant TIAA-CREF. WPI was the featured school in TIAA-CREF's "Window on Education," a large display window in the lobby of the company's Manhattan headquarters building.

Prominently included in the WPI display (shown here), which was developed by the Marketing Communications staff within University Marketing, were the university's logo and positioning line (The University of Science and Technology. And Life), information about the university's programs and achievements, photos of WPI students and alumnus Dean Kamen, and a continuously running video presentation that included the WPI TV commercial and the undergraduate admissions video.

Each month, about 15,000 people pass through the lobby of the TIAA-CREF building, which is located at 730 Third Avenue between 45th and 46th streets.

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Last modified: Mar 22, 2005, 15:55 EST