Starting at the beginning of C term, Newspeak will be changing several of its policies on advertising. Until now, we have accepted almost all ads regardless of how they are laid out. This leads to problems when we are given ads which are the wrong size. Ads can be resized, but only to a certain point. When we are given an ad printed vertically on an 8 1/2 x 11 sheet of paper and told to run it as a half page ad (the dimensions of which are 10" wide by 6" high), it doesn't work well. Some of these ads can be cut apart and 'rearranged', but not all. These ads are usually resized so that they will fit in the allotted space... sideways.
In order to prevent these occurrences, Newspeak has decided to reinstate a $15.00 fee for each ad which must be majorly 'refitted' in order to run. Whether or not this fee will be charged is at Newspeak's discretion. If you have questions about how this might apply to your ad, please call us at 831-5464 or email us at newspeak@wpi.edu. This fee was in place up until a few years ago when it was done away with. To avoid being charged the refitting fee, please be sure to check the size of the ad you are planning on placing. We are able to resize, but this can only be done proportionally - we can not only shrink an ad horizontally or vertically, it must shrink both ways. If we receive an ad which is three inches too tall but an acceptable width, we have to shrink the entire ad. Consequently, the ad becomes quite thin and no longer fits correctly in the columns allotted to it. Another important thing to check is the orientation of your ad. A half page is wider than it is tall and works well for an 8 1/2 x 11 sheet turned on its side. A quarter page and a full page are taller than they are wide (but not by much) and work okay for a normal, upright sheet. We will still accept ads via email which we must design and these will not be charged extra, but we are not able to insert any sort of graphic into these ads.