Project Type IQP Submission date 2011-01-10 Author Yichao Xu, joyxyc@WPI.EDU, BE ECE URN E-project-011011-145208 Division Social Studies of Science and Technology Center SHANGHAI / Shanghai, China Title Expoalum.com – the Entrepreneurial Initiative for Shanghai World Expo 2010 Presenters Advisor Hakim, Hossein, EE Availability unrestricted Abstract
This project is an entrepreneurial initiative which built and promoted the first social network for the World Expo presenters. World Expo is the international exposition, held every five years, and subjected to technology previews and national branding. We built the website by the content management systems with installations of modules to enable social networking and gallery features. The promotional activities have been designed and conducted during and after the World Expo, including traditional marketing methods and innovative campaigns such as "Expo Alum Sweatshirt Designed by You" program. The new organization has been promoted to more than a hundred national pavilions. It has received donations and national media supports.
Files EXPOALUM.pdf
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