Project Type IQP Submission date 2008-02-28 Authors Kate A Boulanger, MA Ruth D DeMott, BC Dimosthenis Danny Nikitas, ME Brandon C Patchel, BIO URN E-project-022808-093504 Division Technology and Environment Center Hong Kong Sponsor World Wide Fund for Nature Title The Market Viability of Eco-Fish in Hong Kong Advisors Clements, Kevin A., EE Davis, Paul W., MA Availability unrestricted Abstract
In the Mai Po region of Hong Kong, the Worldwide Fund for Nature has developed environmentally sustainable practices for fish farming, the eco-pond. The ecological balance is threatened by unsustainable fishing. By surveying 450 consumers we determined that middle income respondents are the best market for eco-fish at a 30-40% price premium. The net profit is enough incentive for fishers to adopt the eco-pond. Ultimately, we determined the potential market for eco-fish in Hong Kong contains approximately one million households.
Files WPIDataCollectionandGraphsFeb28.xlsx WPIEcofishProjectReportFeb28.pdf
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