Worcester Polytechnic Institute Electronic Projects Collection

Title page for E-project-022908-101554

Project TypeIQP
Submission date2008-02-29
Authors
  • Patrick Stephen Benson, ME
  • Brian C Costa, CH
  • Austin William Susmann, ME
  • Michael N Tessier, CS
    • URNE-project-022908-101554
    DivisionEnergy and Resources
    CenterWorcester, MA
    SponsorYourEnergyOptions, Inc.
    TitleYourEnergyOptions, Inc.: A Web Business Plan
    Advisor
  • Hersh, Robert, ID
    • Availability unrestricted

    Abstract

    YourEnergyOptions' website lacked many features that a fully-functional Web 2.0 site typically requires: revenue generation, outreach, social-networking, and visual appeal and usability. Our goal was to generate low-cost recommendations that could be implemented to help YEO. Research was conducted via interviews, focus groups, user testing, articles, and web content. It was concluded that Emarketing, better ad selection and placement, a referral system, enhanced profile and forum functionality, and improved site structure would greatly aid YEO in its energy autonomy mission.

    Files
  • 080228-Final_Report-Completed.pdf

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