Project Type IQP Submission date 2005-03-03 Authors James R Kahn, ME Zoe A Lentz, BIO Michal Turczyk, ME URN E-project-030305-082045 Division Science and Technology: Policy and Management Center Worcester, MA Sponsor Massachusetts Biomedical Initiatives Title Website and Marketing Enhancement for MBI Advisors Fofana, Mustapha S, ME Kasouf, Chickery J, MG Availability unrestricted Abstract
Massachusetts Biomedical Initiatives is a biomedical incubator in Worcester, Massachusetts. In order to enhance recruitment of viable entrepreneurs, selling points which would be most effective in persuading a viable potential entrepreneur to further investigate MBI were first determined. Second, company data was reviewed and arranged to facilitate analysis and presentation to the MBI Board of Trustees. Third, a thorough critique was performed on the company website and changes made which took advantage of research performed and the latest technology available.
Files MBI-IQP-FinalPaper.pdf
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