Title page for E-project-031207-115839

Project Type IQP

Submission date 2007-03-12

Authors
Catherine Nicole Casey, CM
Garima Painuly, CM
Marisa Jacqueline Siegel, MIS

URN E-project-031207-115839

Division Law and Technology

Title Consumer Be-Aware

Advisor
Clark, William M., CM

Availability unrestricted

Abstract
This paper focuses on the different advertising techniques used to target young adults in the beverage industry. We selected and researched eight popular beverages to bring public awareness to the advertising strategies utilized to entice the consumer to buy the product. Our analysis of these beverages and their advertisements demonstrates that the most commonly used tactics include humor, sexual innuendo, emotional manipulation, and celebrity endorsements.

Files
IQP_Report_Final.pdf

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Project Type	IQP
Submission date	2007-03-12
Authors	Catherine Nicole Casey, CM Garima Painuly, CM Marisa Jacqueline Siegel, MIS
URN	E-project-031207-115839
Division	Law and Technology
Title	Consumer Be-Aware
Advisor	Clark, William M., CM
Availability	unrestricted
Abstract This paper focuses on the different advertising techniques used to target young adults in the beverage industry. We selected and researched eight popular beverages to bring public awareness to the advertising strategies utilized to entice the consumer to buy the product. Our analysis of these beverages and their advertisements demonstrates that the most commonly used tactics include humor, sexual innuendo, emotional manipulation, and celebrity endorsements.
Files	IQP_Report_Final.pdf