Project Type IQP Submission date 2007-03-12 Authors Catherine Nicole Casey, CM Garima Painuly, CM Marisa Jacqueline Siegel, MIS URN E-project-031207-115839 Division Law and Technology Title Consumer Be-Aware Advisor Clark, William M., CM Availability unrestricted
This paper focuses on the different advertising techniques used to target young adults in the beverage industry. We selected and researched eight popular beverages to bring public awareness to the advertising strategies utilized to entice the consumer to buy the product. Our analysis of these beverages and their advertisements demonstrates that the most commonly used tactics include humor, sexual innuendo, emotional manipulation, and celebrity endorsements.
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