Project Type IQP Submission date 2008-05-02 Authors Christopher TingHin Cheu, ctcheu@WPI.EDU, CE Allison Fitzgerald Dassatti, BIO Amanda Leigh DeBaie, ME Craig D DiGiovanni, CM Tahiyyah Lateefah Muhammad, BIO URN E-project-050208-061006 Division Economic Growth, Stability, and Development Center Windhoek, Namibia Sponsor Namibia Tourism Board Title Tracking Tourism Performance: Creating a Tourism Barometer Advisors Peet, R. Creighton, ID Ludwig, Reinhold, EE Availability unrestricted Abstract
The fast changing tourism industry requires a tracking method to update information on a timely basis. Our project assisted the Namibia Tourism Board in monitoring the industry's performance in four sectors: accommodations, vehicle rental and car hire, tour & safari, and trophy hunting. Through interviews, surveys, and the creation of a database, we developed a barometer to measure the industry's performance every two months and suggested a communication strategy to present the information to relevant stakeholders.
Files NTB_FINAL_REPORT.pdf
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