Title page for E-project-050409-142116

Project Type	IQP
Submission date	2009-05-04
Authors	Jesse A Lane, lanej13@WPI.EDU, CE Dan S Moussette, danmoose@WPI.EDU, AE Neil Nanisetty, neiln@WPI.EDU, MA Kile Simpson, ksimpson@WPI.EDU, AE
URN	E-project-050409-142116
Division	Economic Growth, Stability, and Development
Center	Boston, Massachusetts
Sponsor	City of Boston
Title	Alternative Loyalty Systems and Streamlined Merchant Acquisition for Boston Community Change
Advisors	Brown, Donald R, EE Krueger, Robert, ID
Availability	unrestricted
Abstract Boston Community Change (BCC) is a loyalty program that allows businesses to offer rebates on one unified platform. The Interra organization funded the rebate software but recently lost its funding due to the Madoff scandal. Therefore, our goal was to propose an alternative loyalty system and provide BCC with a streamlined sales process. We conducted interviews, surveys, and meetings with participating merchants and BCC staff and recommended the best alternative loyalty system and an electronic approach to merchant acquisition.
Files	IQP_Final_Draft.pdf There is one file which has been withheld at the advisor's request.

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