Project Type IQP Submission date 2009-05-04 Authors Jesse A Lane, CE Dan S Moussette, AE Neil Nanisetty, MA Kile Simpson, AE URN E-project-050409-142116 Division Economic Growth, Stability, and Development Center Boston, Massachusetts Sponsor City of Boston Title Alternative Loyalty Systems and Streamlined Merchant Acquisition for Boston Community Change Advisors Brown, Donald R, EE Krueger, Robert, ID Availability unrestricted Abstract
Boston Community Change (BCC) is a loyalty program that allows businesses to offer rebates on one unified platform. The Interra organization funded the rebate software but recently lost its funding due to the Madoff scandal. Therefore, our goal was to propose an alternative loyalty system and provide BCC with a streamlined sales process. We conducted interviews, surveys, and meetings with participating merchants and BCC staff and recommended the best alternative loyalty system and an electronic approach to merchant acquisition.
Files IQP_Final_Draft.pdf
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