Title page for E-project-050509-161943

Project Type IQP

Submission date 2009-05-05

Author
Rui Dai, MIS

URN E-project-050509-161943

Division Social Studies of Science and Technology

Title An Empirical Study on Web Usability

Advisor
Djamasbi, Soussan, MG

Availability unrestricted

Abstract
This project aims to better utilize the World Wide Web as a sociotechnical capital by improving web usability and user experience. Grounded in human-computer interaction literature, four hypotheses were formed and tested via two task-oriented studies: an online survey and an eye tracking study. Subjective assessments and objective measurements were taken. The results provided insight on designing websites that facilitate a more effective and pleasant user experience. Implications for improving the World Wide Web as social capital are discussed.

Files
IQP-CD09-Web_Usability-Final.pdf

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Project Type	IQP
Submission date	2009-05-05
Author	Rui Dai, MIS
URN	E-project-050509-161943
Division	Social Studies of Science and Technology
Title	An Empirical Study on Web Usability
Advisor	Djamasbi, Soussan, MG
Availability	unrestricted
Abstract This project aims to better utilize the World Wide Web as a sociotechnical capital by improving web usability and user experience. Grounded in human-computer interaction literature, four hypotheses were formed and tested via two task-oriented studies: an online survey and an eye tracking study. Subjective assessments and objective measurements were taken. The results provided insight on designing websites that facilitate a more effective and pleasant user experience. Implications for improving the World Wide Web as social capital are discussed.
Files	IQP-CD09-Web_Usability-Final.pdf