Title page for E-project-051109-060846

Project Type	IQP
Submission date	2009-05-11
Authors	Philip A Davidson, pdavidso@WPI.EDU, CS BB Maria Arvena DeCicco, mdecicco@WPI.EDU, BC Matthew J Wetherbee, wetherbe@WPI.EDU, ME
URN	E-project-051109-060846
Division	Science and Technology: Policy and Management
Center	Copenhagen, Denmark
Sponsor	Museer I København
Title	Recommendations for Improving the MIK Website and Overall Marketing Strategy
Advisor	Salazar, Guillermo F., CE
Availability	unrestricted
Abstract Museer I Kobenhavn (MIK) is an organization that represents over seventy diverse museums in Copenhagen and the surrounding area. This report presents a proposed plan to aid MIK to better attain their mission of promoting these museums. By identifying and investigating member museums', museum visitors', and website users' needs, we made recommendations to improve their website and overall marketing strategy to reach a broader audience.
Files	Final_Report-D09_MIK.pdf There is one file which has been withheld at the advisor's request.

Browse by Author | Browse by Department | Search all available E-projects