Title page for E-project-051208-141702

Project Type	IQP
Submission date	2008-05-12
Authors	Christina Elizabeth Grant, BIO Meghan Amalia Pasquali, BE Sarah J Spear, PSS
URN	E-project-051208-141702
Division	Economic Growth, Stability, and Development
Center	Windhoek, Namibia
Sponsor	City of Windhoek Tourism Division
Title	Branding Windhoek for Tourism
Advisors	Peet, R. Creighton, ID Ludwig, Reinhold, EE
Availability	unrestricted
Abstract This report, submitted to the City of Windhoek Tourism Division, emphasizes the implementation of a brand identity for use in marketing Windhoek as a tourist destination. After conducting interviews and focus groups with local business and cultural stakeholders, in addition to surveying tourists, we have created a representative brand identity for the city to use to promote its tourism industry. Furthermore, we have made recommendations regarding city infrastructure and marketing to increase the appeal of Windhoek to tourists.
Files	BrandingWindhoek.pdf

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