Project Type MQP Submission date 2011-08-12 Authors Lorey Michelle Aragon, IE Alp Humbaraci, IE Joseph M Papotto, MGE URN E-project-081211-112615 Center WUHAN / Wuhan, China Project Center Sponsor Delta Consulting Associates Title Feasibility Study of Car-Sharing Service in Hangzhou, China Advisor Zeng, Amy Z., MG Availability unrestricted
The goal of this project was to prepare an in-depth study of the feasibility of car-sharing service in Hangzhou city to effectively asses the business opportunities and social effects of this alternative of transportation. We analyzed the social, marketing and financial aspects of the feasibility of this business idea through a large survey, interviews and site visits. We also examined the supporting functions to implement future car-sharing service in Hangzhou, including advertising tools, location distribution design, and technologies.
Files Feasibility_Study_of_Car-sharing_Service_in_Hangzhou,_China.pdf Final_Presentation.pdf
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