Title page for E-project-082107-231740

Project Type MQP

Submission date 2007-08-21

Author
Jessica Stirrat, TC

URN E-project-082107-231740

Title A Rhetorical Exploration of Fast Food Marketing to Children

Advisors
Demetry, Chrysanthe, ME
Trimbur, John, HU

Availability restricted

Abstract
This project explores the negative rhetorical aspects of children's fast food marketing. Using the McDonald's franchise as a focal point, one learns of the magnitude of children's marketing. The persuasiveness of the McDonald's Happy Meal program was investigated through multimodal analysis of several artifacts taken during a particular promotion. From the results of this analysis, a public service newsletter was developed for the purpose of educating parents on the negative effects of children's fast food advertising.

Files
Appendix_1.pdf
A_Rhetorical_Exploration_of_Fast_Food_Marketing_to_Children.pdf
indicates that a file or directory is accessible from the WPI campus network only.

Browse by Author | Browse by Department | Search all available E-projects

Questions? Email project-questions@wpi.edu
Maintained by webmaster@wpi.edu

Project Type	MQP
Submission date	2007-08-21
Author	Jessica Stirrat, TC
URN	E-project-082107-231740
Title	A Rhetorical Exploration of Fast Food Marketing to Children
Advisors	Demetry, Chrysanthe, ME Trimbur, John, HU
Availability	restricted
Abstract This project explores the negative rhetorical aspects of children's fast food marketing. Using the McDonald's franchise as a focal point, one learns of the magnitude of children's marketing. The persuasiveness of the McDonald's Happy Meal program was investigated through multimodal analysis of several artifacts taken during a particular promotion. From the results of this analysis, a public service newsletter was developed for the purpose of educating parents on the negative effects of children's fast food advertising.
Files	Appendix_1.pdf A_Rhetorical_Exploration_of_Fast_Food_Marketing_to_Children.pdf indicates that a file or directory is accessible from the WPI campus network only.