Project Type MQP Submission date 2005-10-06 Author Kathleen M Ferguson, TC URN E-project-100605-212323 Center London, England Sponsor Commonside Community Development Trust Title Branding and Public Relations at Commonside Trust Advisor Trimbur, John, HU Availability unrestricted Abstract
The London nonprofit organization Commonside Community Development Trust (CCDT) works in three deprived wards in the borough of Merton to facilitate social regeneration. My project's goal was to increase visibility and name recognition of CCDT. Based on my analyses of national and local British history, for-profit and nonprofit rhetorical situations, and the branding process, I created brand and marketing materials for CCDT. Project products include a website analysis, marketing templates, and visual design classes for employees.
Files KFergusonMQP.pdf KFergusonMQPAppendixAImages.zip KFergusonMQPAppendixAOtherProducts.zip KFergusonMQPAppendixATemplates.zip KFergusonMQPAppendixB.zip
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