Project Type MQP Submission date 2007-12-14 Authors Hilal Tetik, IN Esra Unluaslan, IE URN E-project-121407-221300 Center Wall Street Sponsor Morgan Stanley Title PBToday Analysis and Redesign Advisors Ciaraldi, Michael J., CS Ciaraldi, Michael J., CS Gerstenfeld, Arthur, MG Availability unrestricted Abstract
The Prime Brokerage Division at Morgan Stanley is going to redesign their web portal, PBToday. The goal of the redesign is to improve the user experience by enhancing functionality and organizing the content better. We executed a survey and combined the analysis of the results with the knowledge gathered from user interviews to form recommendations for process improvement. These include incorporating usability methods and best practices in the redesign, adapting functional design, finding a better data presentation way and additional training.
Files AG_NY_MS07_Final_Report.pdf
Browse by Author | Browse by Department | Search all available E-projects
![[WPI]](/Buttons/seal.gif){kind=small}
![[Library]](/Academics/Library/Buttons/lib.gif){kind=small}
![[Home]](/Buttons/home.gif){kind=small}
![[Top]](/Buttons/top.gif){kind=small}