Management
Eleanor T. Loiacono-Colla
Assistant Professor
Department: Management
Professional Page
Office: Washburn Shops, 213
Phone: +1-508-831-5206
Fax: +1-508-831-5720
eloiacon@wpi.edu
Educational Background
- B.A., Boston University, 1992
- M.B.A., Boston College, 1996
- Ph.D., University of Georgia, 2000
Research & Teaching Interests
E-Commerce; E-quality; E-marketing; E-advertising; Cross-cultural issues in IS; Customer Service issues on-line
IQP Advising Interests
Effect of technology on social systems; technology & organizational behaviors; international comparisons; technology as a mean of communcating with customer
Research
Her principal research interest is in the area of e-commerce and website quality, including research in consumer behavior and the Internet. Her research has expanded to include website accessibility issues and cultural factors affecting website usage. She has applied her research to several industries, including online retailing, services, and the automotive industry. Her research is empirical in nature and makes extensive use of structural equation modeling.
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