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Marketing is Not a Science

Entrepreneur Initiative Series

Monday, December 5, 2005

12 Noon - 1 p.m. Campus Center Mid-Century Room

Marketing is a well thought out plan that identifies the results you want and specifies the methods considered most likely to achieve those results.

Topics to be covered in this workshop include answering the question "What is marketing?; a discussion of marketing research - the cornerstone of successful marketing; defining your target market; defining potential buyers within your market; positioning your product for success; and telling your market what you have to sell. This workshop will shed light on the many components of creating a successful marketing strategy for your company.

About the speaker

Norman Brust has over thirty years of successful management, marketing, engineering and manufacturing experience with such technology based companies as General Dynamics, RCA, EG&G, Racal-Dana, Datel-Intersil and Amistar.

In 1988, Mr. Brust founded NTB Associates, a sales and marketing management consulting firm, to help manufacturing and technology based businesses increase profitable sales. He accomplishes this goal through one-on-one client consulting, writing about sales and marketing and conducting workshops and seminars.

Mr. Brust has held a variety of successful sales and marketing management positions with manufacturers in such diverse technologies as electronic test and measurement equipment, precision machined metal parts, automated production equipment and analog-to-digital and digital-to-analog data acquisition systems. Before expanding his technical expertise to include sales and marketing, Mr. Brust had a decade of experience in design engineering, engineering management and large system program management.

Mr. Brust is a current Director and Past Chair of the Executive Board of the Worcester Polytechnic Institute Venture Forum. He is a Rhode Island Small Business Development Center Certified Consultant and is a past member of the Board of Directors of a software development company specializing in inspection management software.

In addition to his consulting practice, Mr. Brust has taught Management Science courses at Wentworth Institute of Technology as an Adjunct Instructor. He has conducted workshops and seminars for the Rhode Island Manufacturing Extension Partnership, the Rhode Island Small Business Development Center, the Massachusetts Small Business Development Center, the Association of Small Business Development Centers, the Southeastern Massachusetts Manufacturing Partnership, Roger Williams University and the Massachusetts Center for Applied Technology. He has also presented technical papers at NEPCON, SMT/Con and Assembly Tech Expo.

Mr. Brust is a recognized authority on consultative, business-to-business sales and marketing and holds a Bachelor of Science degree in Engineering from Brown University and a Master of Science degree in Electronic Engineering from Northeastern University.

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Last modified: April 19, 2007 11:57:45