Elevator Pitch Clinic
Create a pitch for an idea or about yourself.
Wednesday, September 20, 2006, 12:00 to 1:00 PM, Gordon Library Conference Room 303, Free pizza, veggie stix, and beverage.
Question: How can you verbally communicate an idea, concept, or information about yourself in a persuasive and professional way and engage the attention of your target audience in a very limited timeframe?
Answer: Create an elevator pitch!
An Elevator Pitch is a succinct verbal statement made in a very short amount of time. The original concept of an elevator pitch was derived from the scenario of riding up an elevator with an investor and delivering your pitch before the elevator doors open - which is about a minute. Everyone has ideas, opinions, or concepts that they must present, describe, or argue to a person or group at one time or another. The challenges are to do it in a persuasive, succinct, and professional manner. Will you be prepared to make an impression when you have one of those rare opportunities? You will be if you have an elevator pitch prepared and practiced. This workshop will give you the basics to do just that.
Norm Brust
About the speaker
Norman T. Brust has over thirty years of successful management, marketing, engineering and manufacturing experience with such technology-based companies as General Dynamics, RCA, EG&G, Racal-Dana, Datel-Intersil and Amistar.
In 1988, Mr. Brust founded NTB Associates, a sales and marketing management consulting firm, to help manufacturing and technology-based businesses increase profitable sales. Through one-on-one client consulting, writing about sales and marketing and conducting workshops and seminars, Norm gives his audiences and clients better sales and marketing skills.
Mr. Brust has held a variety of successful sales and marketing management positions with manufacturers in such diverse technologies as electronic test and measurement equipment, precision machined metal parts, automated production equipment and analog-to-digital and digital-to-analog data acquisition systems. Before expanding his technical expertise to include sales and marketing, Mr. Brust had a decade of experience in design engineering, engineering management and large system program management.
Mr. Brust is a current Director and Past Chair of the Executive Board of the WPI Venture Forum. He is a Rhode Island Small Business Development Center Certified Consultant and is a past member of the Board of Directors of a software development company specializing in inspection management software.
In addition to his consulting practice, Mr. Brust has taught Management Science courses at Wentworth Institute of Technology as an Adjunct Instructor. He has conducted workshops and seminars for Worcester Polytechnic Institute, the Rhode Island Manufacturing Extension Partnership, the Rhode Island Small Business Development Center, the Massachusetts Small Business Development Center, the Association of Small Business Development Centers, the Southeastern Massachusetts Manufacturing Partnership, Roger Williams University and the Massachusetts Center for Applied Technology. He has also presented technical papers at NEPCON, SMT/Con and Assembly Tech Expo.
Mr. Brust is a recognized authority on consultative, business-to-business sales and marketing and holds a Bachelor of Science degree in Engineering from Brown University and a Master of Science degree in Electronic Engineering from Northeastern University.
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