Elevator Pitch - Persuasion in 75 Seconds
Thrusday, March 15, 2007
12:00 - 1:00 p.m. Campus Center - Hagglund Room
Everyone has ideas, opinions, or concepts that they must present, describe, or argue at one time or another. Time is an important factor in keeping your audience engaged. How much time you have to communicate is not always open-ended. You may only have a fleeting moment to convey the essence of your thoughts. What can you say in one minute? Will you be prepared to make an impression when you have one of those rare opportunities?
It can be a challenge -- and this workshop will prepare you for those opportunities by having attendees think about writing a 75 second Elevator Pitch.
Developing an artful yet influential Elevator Pitch is something everyone should be able to do. From trying to argue a point in a heated debate to trying to sell a new product idea to an investor, Elevator Pitches are valuable tools for effective communication in the art of persuasion.
This one-hour workshop is open to WPI students, faculty, and staff interested in crafting an Elevator Pitch. Bring your own lunch. We'll provide refreshments.
About the Speaker
Norman Brust has over thirty years of successful management, marketing, engineering and manufacturing experience with such technology based companies as General Dynamics, RCA, EG&G, Racal-Dana, Datel-Intersil and Amistar.
In 1988, Mr. Brust founded NTB Associates, a sales and marketing management consulting firm, to help manufacturing and technology based businesses increase profitable sales. He accomplishes this goal through one-on-one client consulting, writing about sales and marketing and conducting workshops and seminars.
Mr. Brust has held a variety of successful sales and marketing management positions with manufacturers in such diverse technologies as electronic test and measurement equipment, precision machined metal parts, automated production equipment and analog-to-digital and digital-to-analog data acquisition systems. Before expanding his technical expertise to include sales and marketing, Mr. Brust had a decade of experience in design engineering, engineering management and large system program management.
Mr. Brust is a current Director and Past Chair of the Executive Board of the Worcester Polytechnic Institute Venture Forum. He is a Rhode Island Small Business Development Center Certified Consultant and is a past member of the Board of Directors of a software development company specializing in inspection management software.
In addition to his consulting practice, Mr. Brust has taught Management Science courses at Wentworth Institute of Technology as an Adjunct Instructor. He has conducted workshops and seminars for the Rhode Island Manufacturing Extension Partnership, the Rhode Island Small Business Development Center, the Massachusetts Small Business Development Center, the Association of Small Business Development Centers, the Southeastern Massachusetts Manufacturing Partnership, Roger Williams University and the Massachusetts Center for Applied Technology. He has also presented technical papers at NEPCON, SMT/Con and Assembly Tech Expo.
Mr. Brust is a recognized authority on consultative, business-to-business sales and marketing and holds a Bachelor of Science degree in Engineering from Brown University and a Master of Science degree in Electronic Engineering from Northeastern University.
Maintained by webmaster@wpi.eduLast modified: April 04, 2007 11:49:43