The 7 Deadly Sins of Web Marketing - or - Getting the Biggest Bang for Your Marketing Bucks
Thursday, March 22, 2007
12:00 to 1:00 PM, Campus Center - Morgan Room, Free pizza and beverages.
You're ready to launch your new company or a first or new product. You know e-marketing is the most cost-effective way to get the word out. So you place a few pay per click ads on Google and wait for the money to roll in. But it doesn't. What happened? How do you salvage your web marketing efforts before Google consumes your entire promotions budget? Find out how to make the Web work for you, not against you.
About the Speaker
Shari Worthington is President of Telesian Technology, a marketing and e-business firm focused on the technology markets. She has over 25 years of experience in product management, marketing strategy, new product introductions, and communications. Clients include Raytheon, Intel, Honeywell, and a variety of hot start-ups in such areas as semiconductor lasers, video communications, and energy efficiency. She is the author of “e-Business in Manufacturing: Putting the Internet to Work in the Industrial Enterprise,” and Program Chair for ISA’s Marketing & Sales Summit. Shari is an international speaker on the topics of guerilla marketing, e-marketing, and product management.
Presentation
Entrepreneurship Workshop (PPT)
Maintained by webmaster@wpi.eduLast modified: May 01, 2008 10:15:36