Smart Rookies and Experienced Business People Depend on Branding for Growth
Thursday, March 29, 2007
12:00 - 1:00 p.m. Campus Center - Mid-Century Room
Take NOTE: A real company - start -up, emerging or established and operating - MUST present itself effectively to 'close' business. Branding encompasses all the attributes profitable businesses employ to successfully reach customers and clients, business sources and partners, stockholders and investors. What happens when brand execution is poor? Poor execution of branding puts you at the mercy of the market. Intelligent execution gives you weapons that win by communicating value, differentiating your offering, establishing your credibility and convincing the end user of the need for your offering.
About the Speaker
Dick O'Brien is an entrepreneur and Founder, Nagog Hill Partners, a business development company and currently works with Optimum Technologies, Inc., an optics technology driven product development service business focused on medical and life sciences: "We use light to detect and treat diseases."
Dick has been a top producing salesman, a marketing product manager, marketing manager, and Vice President Marketing in a Fortune 100 company and other established companies. He has started three companies and is responsible for highly successful new products that have sold over $1 million dollars in their first year on the market. He has started three Advisory Boards for emerging companies and is a WPI Venture Forum Executive Board Member.
Maintained by webmaster@wpi.eduLast modified: April 04, 2007 10:36:53