Curriculum

M.S. in Marketing and Technological Innovation (MSMTI)

A highly specialized program specifically designed for individuals employed in or aspiring to work in marketing positions and/or positions responsible for innovation within technology-oriented environments. The M.S. in marketing and technological innovation features 6 required courses including:

• FIN 500 Financial Information and Management
• FIN 501 Economics for Managers
• OBC 500 Group and Interpersonal Dynamics in Complex Organizations
• OBC 501 Interpersonal and Leadership Skills
• MKT 500 Understanding Customers and Creating Value
• ETR 500 Entrepreneurship and Innovation

Students then select 18 credit hours of electives from the following courses:

• BUS 597 Internship
• BUS 598 Independent Study
• MIS 576 Project Management
• MIS 578 Telecommunications Management
• MIS 579 E-Business Applications
• MKT 563 Marketing of Emerging Technologies
• MKT 564 Global Technology Marketing
• MKT 566 Marketing and Electronic Commerce
• MKT 567 Integrated Marketing Communications
• MKT 568 Data Mining Business Applications
• OBC 531 Managing Organizational Change
• OBC 533 Negotiations
• OBC 535 Managing Creativity in Knowledge Intensive Organizations
• OIE 546 Managing Technological Innovation
• OIE 548 Productivity Management