Curriculum

M.S. in Marketing and Technological Innovation (MSMTI)

A highly specialized program specifically designed for individuals employed in or aspiring to work in marketing positions and/or positions responsible for innovation within technology-oriented environments. The M.S. in marketing and technological innovation features 6 required courses including:

  • FIN 500 Financial Information and Management
  • FIN 501 Economics for Managers
  • OBC 500 Group and Interpersonal Dynamics in Complex Organizations
  • OBC 501 Interpersonal and Leadership Skills
  • MKT 500 Marketing Management 
  • ETR 500 Entrepreneurship and Innovation

Students then select 18 credit hours of electives from the following courses:

  • BUS 597 Internship
  • BUS 598 Independent Study
  • MIS 576 Project Management
  • MIS 578 Telecommunications Management
  • MIS 579 E-Business Applications
  • MKT 563 Marketing of Emerging Technologies
  • MKT 564 Global Technology Marketing
  • MKT 566 Marketing and Electronic Commerce
  • MKT 567 Integrated Marketing Communications
  • MKT 568 Data Mining Business Applications
  • OBC 531 Managing Organizational Change
  • OBC 533 Negotiations
  • OBC 535 Managing Creativity in Knowledge Intensive Organizations
  • OIE 546 Managing Technological Innovation
  • OIE 548 Productivity Management
 
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Graduate Business Viewbook