Technology Marketing

The Technology Marketing Certificate program enables marketers in technological organizations to anticipate—and quickly adapt to—rapidly changing market needs. Students also learn how to strategically direct marketing efforts and respond to technological advances with insight, agility, and flexibility.

Required courses:

• ETR 500 - Entrepreneurship and Innovation
• ETR 596 - Selling and Sales
• MKT 500 - Understanding Customers and Creating Value
• MKT 563 - Marketing of Emerging Technologies
• MKT 567 - Integrated Marketing Communications
• MKT 568 - Data Mining Business Applications