Faculty Directory

Contact Information

50 Prescott, 1318
Phone: +1-508-831-5548
Fax: +1-508-831-5720


Chickery "Chick" J. Kasouf

Project-based learning at WPI gives faculty a remarkable working relationship with students, and students learn far more when framing difficult problems than they do in a lecture-dominated environment. It has been a pleasure to see the growth in our graduate programs, and the recognition that it has received at a national level.  That speaks volumes about the quality of our students, the increasing research output of our faculty, and the leadership of Mac Banks.  Being on the WPI faculty provides a unique opportunity to interact with engineers and scientists in research and teaching.  I have had many joint projects with the materials faculty, linking marketing research and the problems facing engineers in the automotive supply chain.  These experiences have resulted in several grants, and provided a regular link to industry.

Research Interests

  • Buyer-seller relationships in the supply chain
  • Cognitive factors affecting opportunity recognition
  • Innovation management


  • B.A., Providence College, 1975
  • M.B.A., Syracuse University, 1985
  • Ph.D., Syracuse University, 1991

Featured Publications

  • "Entrepreneurship's relevance to marketing", Journal of Research in Marketing and Entrepreneurship, 2011, 13 (2) 126 – 136 (with Morgan P. Miles and Stuart Crispin).
  • “The Role of Trust in Buyer-Seller Conflict Management,” Journal of Business Research, 2011, 64 (10), 1082-1088.  (with Kevin G. Celuch, and John H. Bantham).
  • “Service Dominant Logic:  A Research Note on the Implications of SDL at the Marketing/ Entrepreneurship Interface,”  Journal of Research in Marketing and Entrepreneurship (with Jenny Darroch, Claes M. Hultman and Morgan P. Miles), 2009, 10 (1) 57-69.
  • “An Extension of the Marriage Metaphor in Buyer-Seller Relationships: An Exploration of Individual Process Dynamics,” Journal of Business Research, 2006, 59(5) 573-581.  (with Kevin G. Celuch, and John H. Bantham).

Professional Highlights

  • Co-PI on grants from the Alfred P. Sloan Foundation that funded the Powder Metallurgy Research Center (Now the Metal Processing Institute
  • Managed the Benchmarking and Statistics Program for the Powder Metallurgy Parts Association for seven years.
  • Chair, Marketing and Entrepreneurship Special Interest Group of the American Marketing Association.
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