WPI Venture Forum Workshop Saturday, Nov. 16

Contact: WPI Media Relations, 508-831-5616

The Worcester Area Chamber of Commerce and the WPI Venture Forum will sponsor "Netting New Customers With the Web: How to Market Your Business on the Internet" on Saturday, Nov. 16, in Perreault Hall, Fuller Labs. The hands-on workshop will focus on getting connected and choosing services, new technologies and applications, and marketing strategies in the Age of the Internet. The cost is $45. For more information or to register, call 753-2924.

Thomas F.X. Cole, director of marketing services for the Telegram & Gazette, will welcome participants to the workshop, whose speakers include Peter Bohush, president and CEO of the New England Internet Company, Inc., Ruth Ann Reale, vice president of Reale/Fitzgerald Marketing Communications, Dean Percival, CEO of The Whiz Stores, Inc., and R. David Wechsler, CEO of Tomorrow's Technology Today.

A program of the WPI Alumni Association, the WPI Venture Forum serves individuals who are seeking to begin their own technology-based businesses; founders, presidents and senior managers of start-up or early-stage companies; senior managers of companies that are restarting or making a transition from one mode of operation to another; and employees who leave companies because of a reduction in force or to start their own businesses.

The forum's initiatives include the WPI Venture Forum radio program, monthly meetings, an annual workshop, a business plan contest, and a monthly newsletter. The Worcester Business Development Corp., through Executive Vice President William Purcell, recently nominated the radio program for the U.S. Small Business Administration's Media Advocate of the Year award. As many as 10,000 listeners tune in to the show, which airs Saturdays from 5 to 7 p.m. on WTAG-AM 580; it has moved from 16th to second place in its time slot since broadcasts began two years ago. Robert Hokanson has been hosting and producing the program, along with Robert J. Creeden and Peter D. McDermott '73, since its creation.