I Give

1996-1997

WPI's Annual Venture Forum Workshop to Focus on Achieving Market Leadership, March 15

FOR IMMEDIATE RELEASE/Mar. 3, 1997
Contact: WPI Media Relations, 508-831-5616

WORCESTER, Mass. -- What's the difference between making your business survive or prosper? Market leadership! The WPI Venture Forum, on Saturday, March 15, will provide local entrepreneurs with the opportunity to meet and to "pick the brains" of local and national captains of industry at their annual day-long workshop on the WPI campus.

John Morgridge, a former Massachusetts resident and now chairman of Cisco Systems, San Jose, Calif., will kick off the all-day program. He will talk about the key elements which made it possible for Cisco Systems to become a $4 billion global supplier of high-performance internetworking systems and establish leadership positions with GRID Systems, Stratus Computers, and Honeywell Information Systems.

In addition to Morgridge, the forum will have three main sessions: sales growth, people, and finance. Each session will begin with a 30-minute presentation from an executive of a firm which is a leader in its field. Each session also will have presentations from a panel of local executives who are experts in their respective areas. A question and answer period will follow each session.

James M. Dow, chairman and founder of Microcom, Inc., will start off the sales growth session from a founder's view of lessons to be learned. James P. Masciarelli, president of Archer Consulting and former past cofounder and chief executive officer of Fenwick Partners, will kick off the people session. He will address the importance of forming relationships throughout the business. The finance session will feature Christopher D. Robert, president and chief executive officer of Keyfile Corporation. Robert is the past president and chief operating officer of Epoch Systems and cofounder of Corporate Software.

This year's event will also feature a number of local female executives who have broken through the glass ceiling and achieved incredible success for both themselves and their companies. Jacqueline Arthur, chief financial officer of CP Clare, has raised more than $30 million in two public offerings for this global manufacturer of semiconductor relays and switches. Judy George is the founder and chief executive officer of the Domain chain of 21 fine furniture and design stores will discuss reaching target markets.

Among the workshop topics are:

  • Reaching Your Target Audience
  • Lowering the Cost of Sales: Marketing Thought The Internet
  • Sales and Marketing: An Integrated Approach
  • The Hiring Process: The Law, the Government and You
  • Building Your Management Team
  • Motivating People to Top Performance
  • Making the Initial Public Offering Pay Off
  • How We Funded Our Strategic Network Product Company
  • Managing Your Resources with Finesse and Maximizing Your Profits

The event will be held at Worcester Polytechnic Institute from 8 a.m. to 5 p.m. For moreinformation, contact 508-831-6021 or visit the WPI Venture Forum World Wide Web site at http://www.wpiventureforum.org.