WPI Names Amy Dean Assistant Vice President for Communications

Contact: WPI Media Relations, +1-508-831-5706

WORCESTER, Mass. -- April 6, 2005 -- Worcester Polytechnic Institute (WPI) President Dennis D. Berkey recently announced the appointment of Amy E. Dean as the university's new assistant vice president for communications. Dean brings three decades of experience to the position, and is well versed in the full range of marketing and communication services, having worked in public relations, the print media, and marketing at universities and marketing companies. She rises to the position after serving as editor of WPI's alumni magazine, Transformations, since 2004.

As assistant vice president of communications, Dean will be responsible for furthering WPI's image and position in the media while supporting all aspects of the university's recruitment and advancement efforts and enhancing the university's overall image in the marketplace.

Dean's appointment is coupled with a reorganization of the university's marketing efforts under a newly formed Division of Marketing and Communications. Dean will serve as acting head of the division of communications until the hiring of a vice president of communications, who will report directly to the Office of the President. Marketing and communications at WPI were formerly housed in the Division of University Relations, which been renamed to the Division of Advancement and will focus on alumni relations and development to build an enhanced alumni network.

"Amy has broad experience in marketing and communications, having run her own company for many years and worked with a variety of corporate and educational clients," says President Berkey. "Her strong record of success in relevant aspects of marketing and communications will greatly help enhance the overall image and position of WPI."

Dean started her career at the National Fire Protection Association as an assistant editor and has since worked for the Foundation for Teaching Economics as a fundraiser and editor, Parker Brothers as the senior communications specialist, and Boston University as the managing editor of their weekly staff and faculty newspaper before becoming the editor of WPI's alumni magazine, Transformations. Dean has also published 12 best selling nonfiction books on self-help, spoken frequently at corporate conferences and college campuses and started her own communications company, Dean Marketing and Communication, in 1984.

Dean earned a bachelor's degree in English with a concentration in creative writing and journalism from Skidmore College.

About Worcester Polytechnic Institute

Founded in 1865, WPI is a pioneer in technological higher education. WPI was the first university to understand that students learn best when they have the opportunity to apply the knowledge they gain in the classroom to the solution of important problems. Today its students, working in teams at more than 20 project centers around the globe, put their knowledge and skills to work as they complete professional-level work that can have an immediate positive impact on society.

WPI's innovative, globally focused curriculum has been recognized by leaders in industry, government and academia as the model for the technological education of tomorrow. Students emerge from this program as true technological humanists, well rounded, with the confidence, the interpersonal skills and the commitment to innovation they need to make a real difference in their professional and personal lives.

The university awarded its first advanced degree in 1898. Today, its first-rate research laboratories support master's and Ph.D. programs in more than 30 disciplines in engineering, science and the management of technology. Located in the heart of the region's biotechnology and high-technology sectors, WPI has built research programs -- including the largest industry/university alliance in North America - that have won it worldwide recognition.