Marketing Communications

Boynton Hall

Elevating, Amplifying, Connecting, and Advancing WPI  

The Division of Marketing Communications is here to elevate, protect, and amplify the university’s reputation for distinctive education and research, and foster a sense of community and belonging. The division offers expert counsel and agency-level services that include advertising and design, digital marketing operations and analytics, content strategy and publications, photography and video production, public relations, strategic and crisis communications, as well as web and marketing support for WPI campus partners. Our work is guided by the university’s strategic plan, with a focus on strengthening recruitment, retention, and reputation.  

Our award-winning team of experts employs a university-wide approach to best tell the WPI story and showcase our brand through consistent messaging across multiple platforms, including the web, print, social media, news outlets, multimedia, and branded materials. We also provide tools that can empower campus partners to share their own news and engage with people on and off campus. 

 

Marketing Communications Support and Resources

Our expertise and the divison's many resources and tools are available to empower WPI's community members to tell our university's story. Start with our comprehensive Resources page or CMS Help page to discover marketing tools and tips and for information on using the website. WPI employees can also order branded materials and other collateral

Have a specific question, communication need, or want help finding a certain resource? Contact us for assistance. We're happy to work with you!

Share Your News

  • To share news from a faculty member’s speaking engagement to a new research award, see the many templates and examples in our Adding an Announcement page.
  • To add an event to the university calendar, see our Adding an Event page.
  • Visit our WPI Today guide to learn how to get your event or announcement into the WPI Today daily digest internal email newsletter.
  • Share your news and activities on social media

Media

  • Are you a member of the media looking for a subject expert or with a question about our latest research? Reach members of WPI's Public Relations team and explore the expert database here

     

  • WPI Community members, do you want to suggest a story for the media? Send a note to media@wpi.edu
  • Visit this page for templates and logos to use in representing the university
  • Discover information for sharing your news

 

 

Website Help

 

We Tell the WPI Story

From groundbreaking research, to student and faculty achievements, and everything in between, discover the latest stories in WPI Today and the university magazine, WPI Journal.