If You Post for WPI

Always keep WPI’s reputation in mind when posting under the WPI name or on behalf of a WPI office or department.

Be transparent. If you participate in or maintain a social media site on behalf of the university, clearly state your role and goals. Discuss with your supervisor when you are empowered to respond directly to users and when you may need approval.

Be respectful. As a WPI employee, you understand the university’s commitment to maintain an academic community that respects the dignity of others and encourages the civil and thoughtful discussion of opposing ideas. Some online communities can be volatile, tempting users to behave in ways they otherwise wouldn’t. Your reputation, and WPI’s, are best served when you remain above the fray.

Collaborate. Before posting, consider whether the content and timing of your post affects other WPI communication efforts. This is especially important when dealing with matters that could be of interest to the news media. Contact the public relations team (media@wpi.edu) for guidance.

Coordinate visually. If you have been authorized by your supervisor to create an official WPI social media site or a video for posting in locations such as YouTube, please contact Marketing and Communications (marketing@wpi.edu) for an approved template and to ensure coordination with other WPI sites and content.

Be thoughtful. If you have any questions about whether it is appropriate to write about certain kinds of material in your role as a WPI employee, ask your supervisor before you post.

Know the rules. Become familiar with the terms of service and policies of sites and networks in which you participate. Pay attention to updates. If the legal language is hard to follow, follow a respected blogger or two who discuss service changes in their posts.

Keep your personal views separate. Uphold the university’s mission and values in your activities. Don’t include political comments or comments on social issues. This includes changes to your photo or avatar in relation to political or social issues.

 
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