Marketing & Communications
The Division of Marketing and Communications is here to advance the visibility of the university by telling the story of WPI. We are a team of professionals dedicated to working with members of the WPI community to create marketing and communications materials and messages that are visually compelling, instill pride, and support the mission and success of the university.
OUR WORK: TELLING THE WPI STORY
WPI Transformations and WPI Research magazines keep WPI alumni and the global academic community apprised of all the great research, projects, and happenings at the university. These are just some of the high-quality publications created by the team.
The Web Operation team builds or supports most of the official online web properties of the university. We are here to help your department, program or organization show the world how great you are with cutting-edge, visually appealing websites.
Even in the digital age, many students and their parents find tremendous value in our printed brochures and other collateral. The Marketing and Communications team creates these materials that are so important in recruiting and making them feel at home.
We manage and support the many departmental blogs using WordPress. Blogging can be a great way to connect directly with prospective students, their parents and the world as a whole.
WPI Connection is the internal news site for WPI employees and students. The Public Relations team is responsible for finding and tellling the stories and sharing the news that connect and unite the WPI community.
Marketing and Communications Solutions Finder
| Category | Challenge | Solution | Contact |
|---|---|---|---|
| Content Creation, Website Support | I need a website updated or created. | The Web Operations team builds and supports WPI.edu and many other sub-sites. We can work with you to find a solution that meets your needs. | Open a request via email at webmaster@wpi.edu or view Web Operations staff directory. |
| Marketing Strategy | I need to promote my event/research/program/idea. | The Marketing & Communications staff is comprised of talented and experienced professionals who can work with you to develop a promotional campaign that works for you and your audience. Don't wait until the last minute. The sooner you contact us the more we will be able to help. | Send an email to marketing@wpi.edu and your request will be routed to the right person. |
| Print Communications, Marketing Strategy, Content Creation | I need to create or update a printed publication (brochure, newsletter, poster, postcard, etc.). | The Publications team can help you determine the best tool and medium to communicate your message, tell your story, and ultimately reach your goals. | Email Dianne Vanacore. |
| Logos & Templates | I want to use the WPI logo, what do I need to know? | If you're looking for a copy of the official WPI logo, you've come to the right place. You can download the logo and signature, but you must follow the usage guidelines. Contact us if you need a different file type or have any questions. | Email Dianne Vanacore. |
| Systems Support, Website Support | I need support/training on a web application (Regi, WPI Reg, Credit Card Processing, etc.). | The Web Operations team supports many applications and systems that are used on and around WPI.edu. | Email Nick Galotti |
| Systems Support | I need support/training on the Red Dot content management system (CMS). | The CMS is used by WPI staff and faculty every day to maintain WPI.edu. The Web Operations team provides a range of training and support for the CMS and is here to help. | Visit the CMS Portal for online support or contact CMS administrator Carol Williams. |
| Print Communications, Website Support, Content Creation, Photos & Videos | I need to find a photograph, or I need to have my photograph re-sized. | We maintain a comprehensive photo archive called Cumulus. If you have questions, or need an image resized, just get in touch with us. | Email Dianne Vanacore with questions or for access to Cumulus. |
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News/PR |
Who do I call if there is a crisis? | Of course the first thing to do is phone 911 or extention 5555 for campus police, if appropriate. WPI has a emergency preparedness policy that is designed to keep people safe and communicate information as quickly as possible. | For more information contact crisis@wpi.edu. |
| News/PR | I have an idea for a news story about a person, program, new book, research, or other WPI entity. | The Public Relations team has a range of options for communicating your story. Whether it be contacting the news media, or helping you with an article for WPI Connection, or any of our other publications, we can work with you to get the word out. |
Email the PR group at media@wpi.edu.
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| Content Creation, Marketing Strategy | I want a new logo or graphic created. | If you're looking to create something new, let’s chat to make sure we understand your goals and to ensure that the WPI brand and identity is best represented. | Send an email to marketing@wpi.edu and your request will be routed to the right person. |
| Marketing Strategy, Content Creation | I want to advertise online. | The Publications Team can help you determine the most effective way to reach your audience and communicate your message, including online advertising. | Send an email to marketing@wpi.edu and your request will be routed to the right person. |
| Website Support, Content Creation, Photos & Videos | I need a new portrait/headshot photograph taken. | Every August we bring a photographer to campus to take faculty and staff headshots. If you need a new photo immediately, let us know. | Email Dianne Vanacore. |
| Marketing Strategy, Content Creation, Photos & Videos | I want to have my event photographed. | We work with a variety of local photographers and would be happy to put you in touch with one of them to photograph your event. Let us know about your event as early as possible so we can do our best work to help you. | Email Dianne Vanacore. |
| Marketing Strategy, Content Creation, Photos & Videos | I'd like to have photos taken of my classroom, lab, building (not event-specific). | Every fall and spring, we bring a photographer to campus to refresh our university-wide pool of images. If you have a location you'd like included, or would like to be photographed, just let us know. | Email Dianne Vanacore. |
| Photos & Videos | I'd like to get a WPI photograph framed. | We can help you determine the best frame for your print. | Email Dianne Vanacore. |
| Systems Support, Photos & Videos | I need access to Cumulus, WPI’s photo-archiving system. | Just get in touch with us and we can easily set up your account. | Email Dianne Vanacore. |
| News/PR, Content Creation | I'd like to submit a story idea for Transformation, WPI's alumni magazine. | Have a good story to share? You're in the right place. We're in the business of communicating the stories of WPI’s alumni, students, and faculty. Read the current issue of Transformations to get a sense of the kinds of articles we publish. |
Email transformations@wpi.edu. |
| Photos & Videos, Print Communications | I would like to order a reprint of a photo, publication, article, etc. | Just let us know and we'll get you what you need. | Email Dianne Vanacore. |
| Content Creation, Print Communications | I'd like to order WPI stationery, letterhead, or business cards. | Just let us know what you want and how many you need. | Email Dianne Vanacore. |
| Marketing Strategy | I'd like to find some good promotional items/tchotchkes. | We work with vendors to create a range of WPI-themed give-aways. We can help you find something that works for you. | Email Dianne Vanacore. |
| Logos & Templates | I'm looking for the WPI PowerPoint template. | WPI’s official PowerPoint templates and the university’s library of slides are available for download. Additionally, the Academic Technology Center (ATC) offers training on how to create effective PowerPoints and how to use the university PowerPoint to best fit your needs. | For PowerPoint training, email the ATC. |
| Logos & Templates, Content Creation | I am giving a presentation about WPI, is there an official PowerPoint presentation I can use? | We have created a presentation that's designed to be used as-is, or modified to suit your audience or topic. You'll find the presentation here. | Email Maureen Deiana with questions about this presentation. |
| Website Support | I need a short or custom URL/redirect/subdomain. | The Web Operations team can do that for you. Contact us and we'll talk about your needs. | Email Web Operations. |
| Content Creation, Website Support | How do I do a webcast? | There are several options. The Web Operations team will want to understand your goals so that we can help you find the best way to make your webcast happen. | Email Web Operations. |
| Website Support, Systems Support | I'd like to measure the traffic on my website. | There are a few different tools used to measure traffic on WPI Websites. The Web Operations team can get you set up with the right tool for your needs. | Email Web Operations. |
| Website Support, Systems Support | I need permissions to update a website. | The Web Operations team will want to know which site you are looking to update. Although we are moving toward a single content management system (CMS) for WPI.edu, other sites, or older pages, may require access to different systems. | Email Web Operations. |
| Website Support, Marketing Strategy, Content Creation | I need a new website feature, function, tool, landing page, etc. | The Web Operations team can help you with that, but first we'll want to know about your project so that we can match a solution to your challenge. Contact us and we'll talk about your needs. | Email Web Operations. |
| Website Support | I need help with the navigation and structure of my website. | The architecture of a website is critical to its usability and success or failure in meeting users' needs. The Web Operations team is here to help. | Email Web Operations. |
| Website Support, Content Creation | I need help creating/updating/editing content for my site. | There are writers, designers, and content strategists on the Web Operations team, and they are here to help you with your website content. | Email Web Operations. |
| Website Support | I need to have content to appear in search results. | A number of factors can impact how your site performs in search engines; both within WPI.edu and on the larger web. The Web Operations team can help tune your site to optimize it for search engines. | Email Web Operations. |
| Systems Support, Website Support | I want to start a WPI social media site/blog (Facebook, Twitter, Flickr, LinkedIn, WordPress, etc.). | The Web Operations team can get you started. | Email Web Operations. |
| Systems Support, Website Support | I need training for my website or related system. | Content management system (CMS) training and tutorials are available online and the Web Operations team can help you with additional questions or with training on other systems. | Email Web Operations. |
| Systems Support, Website Support | I need custom development for my site. | We can do that, but first we'll want to know your goals and requirements. We might have already developed a solution. | Email Web Operations. |
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Website Support, Content Creation |
I need a form. | The Web Operations team can help with web forms. For print forms contact the Publications team. | Email Web Operations. |
| Website Support | My site is not working or I found a broken link. | By all means, let the Web Operations team know and we'll route the issue accordingly. | Email Web Operations. |
| Content Creation, Website Support | I want to create a video for my website. | Video can be a great way to show and tell a story. The Web Operations team can work with you to understand your requirements and create a video that matches your needs and those of your audience. | Email Web Operations. |
| Systems Support | I need support for Banner. | Banner is not supported by the Division of Marketing & Communications. For Banner support contact itweb@wpi.edu. | For Banner support contact itweb@wpi.edu. |
| Website Support | I have a question about something I saw on the WPI website(s). | There is obviously a lot of information on WPI.edu and related sites. If your question relates to a specific department, you should contact the departmental office. Not sure who to ask? We can help you find the right person. | For questions about news items, email the PR group at media@wpi.edu. For other questions email Web Operations and we'll route the question. |
| News/PR | I have a faculty or employee story that I'd like to get out. | The Public Relations team has several channels for communicating stories about WPI's faculty, including WPI Connection. | Email the PR team. |
| News/PR | A reporter contacted me, what do I do? | Media coverage of all that makes WPI great is exciting and gratifying. But we strongly urge faculty, staff, and students to work with the Public Relations team before speaking to a reporter. We are here to help prepare you for your interview. | Email the PR team. |
| News/PR, Marketing Strategy, Content Creation | I need a media packet created to share with the news media. | Having a professional media kit can make a big difference in whether (and how) your news is covered. We will work with you to find the best way to position your news, research, program, or project. | Email the PR team. |
| News/PR, Marketing Strategy, Content Creation | I need to have a news release created. | All of the official WPI news releases are created and disseminated by the Marketing & Communications PR team. Contact us and we'll work with you to understand your news item and find the best way to get the word out. | Email the PR team. |
| Content Creation | I have a listing for a WPI calendar. | There are several calendars, but the PR team can help you get your listing in the right place. | Email the PR team. |
