How Web Development Projects are Prioritized by the Web Policy Committee

Although all sites and pages within the WPI Web site are an important part of our information architecture and overall image, resource limitations require us to prioritize Web development projects. The following factors, in the order presented below, will be considered when prioritizing sites for creation, re-design or restructure.

Level of visibility - sites that are largely externally-focused and expect to receive a large amount of traffic because of the nature of the departments' function will receive the highest prioritization.
Relationship to strategic marketing efforts - sites that are in-line with key components of the university marketing and strategic plan.
Presence of individual marketing objectives - departments/programs/areas responsible for individual and unique marketing objectives that must be integrated with the overall marketing strategy.
External timing factors - departments/programs/areas that have a pre-determined deadline or event for which launch of their site is essential (e.g. publication of a new print piece, conference).
Length of time since last redesign - departments who have not been redesigned for at least two years will be given higher prioritization than those who have been redesigned within two years.
Technical issues - sites which have such severe technical issues that they a) cannot be used by a significant group of site visitors and/or b) cannot be efficiently maintained by the WDO, will be redesigned as soon as possible given the other priorities.

Maintained by webmaster@wpi.edu
Last modified: Apr 08, 2005, 10:16 EDT