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WPI’s Value Creation Initiative (VCI) is based on a proven method of combining value creation principles with the repeated practice of those lessons and then applying them to a real-world problem.

Active Learning

WPI’s value creation initiative is based on the i4i value creation methodology and its foundation of active learning: the learning science principles that allow people to learn and create.

  • Five Disciplines

    Value creation principles are based on these five disciplines:

    • Important customer and market needs
    • Value creation process
    • Innovation champions
    • Innovation teams
    • Organizational alignment
  • Communication

    Students learn that they need to be able to communicate easily so value creation means teams have shared language, concepts, and tools such as the following common value creation terms:

    • Innovation: creation and delivery of new customer value in the marketplace with a sustainable business or other model
    • Customer value = benefits/costs
    • 3-Cs: a Venn diagram showing the market space with an unmet customer need, you have the capabilities to address it, and where the competition is weak or missing at first
    • Value Factor Analysis: a spreadsheet to help evaluate your value proposition against the competition and alternatives
    • Bring-It-to-Life: an unforgettable image or story capturing your value proposition
    • Mini-Max: a methodology for minimizing risk to maximize value
  • NABC Framework

    A value proposition framework is often referred to as a NABC which begins with a hook—a purpose and audience-specific grabber is defined as follows:

     1. Need

    • Important unmet customer and market need with “pain point”
    • Ecosystem: trends, disruptions, business models, players, …
    • 3-Cs white space and beachhead customers: size and growth rates
    • Key insights: the few reasons why the need has not been previously addressed and why it is now possible​

    2. Approach

    • Working hypotheses — offering and business model
    • Bring-it-to-Life, risk mitigation plan, proof points, and MVPs
    • Initial development plan with milestones and resources required
    • Innovation champion and team
    • After a compelling value proposition is created, then a complete proposal or business plan is developed — timing, financing, production, supply chain, distribution, partners, sales,

    3. Benefits per costs (value)

    • Customers
    • Investors, employees, and partners

    4. Competition and alternatives

    • Now and in the future by name
    • Value Factor Analysis
    • Golden Nugget competitive advantage
    • Contingency plan for competitive response

    After completing an NABC, teams take the next action of completing a brief summary and outlining next steps.

  • Value Creation Forums

    Value creation forums are recurring, multidisciplinary, and facilitated meetings of three to five teams.

    • Each team gives a 2 to 10-minute NABC value proposition with team feedback that covers each of the following points:
      • What was good
      • How can it be improved
      • Eyes of the customer or stakeholder
      • Eyes of the funder or investor

    Evaluate the quality of the feedback

    Each forum follows specific guidelines:

    • Stand and listen: no talking back
    • Quantify: no bigger better, faster, cheaper
    • Illustrate, graph, simulate, model, and prototype
    • Unrelenting iteration — intense learning and improvement
      between forums with teammates, customers, and partners