Faculty Directory

Contact Information

Washburn Shops, 210
Phone: +1-508-831-4934
Fax: +1-508-831-5720

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Adrienne Hall-Phillips

Being an educator is more than just distributing facts and figures; it’s demonstrating the importance of this knowledge in a way that can be relevant for every learner. It’s not truly knowledge until the student can grasp and apply it. I consider myself to be an advocate for knowledge – encouraging learning and providing the tools needed to be successful and independent thinkers. I take any opportunity possible to introduce new technologies and social networking behaviors that I feel are relevant into my daily classroom activities. My existence in the classroom is a partnership with the students. By no means am I an expert, making sure that my students are aware that we are all learning together. We are all contributors to this great process of learning and I hope that in my classroom, students actively participate in this ideology.

Research Interests

  • Consumer Behavior
  • User experience
  • Social media
  • Engagement


  • Ph.D., Consumer Behavior, Purdue University, 2011
  • M.S., Consumer Behavior, Purdue University, 2008
  • B.S., Chemical Engineering, North Carolina A&T State University, 2000

Featured Publications

Chung, T-L., Hall-Phillips, A., Park, J., & Anaza, N. A. Who are the supporters behind the screen? Segmenting social venture consumers through social media usage. Journal of Retailing and Consumer Services, in press.

Schrank, H. L., Marshall, M. I., Hall-Phillips, A., Wiatt, R. F., & Jones, N.E. (2013). Small business demise and recovery after Katrina: Rate of survival and demise. Natural Hazards, 65(3), 2353-2374.

Rutherford, B.N., Anaza, N. A., & Hall-Phillips, A. (2012). Predictors of buyer-seller firm conflict. Journal of Marketing Theory and Practice, 20(2), 161-172.

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