Students in WPI’s master of science in innovation with user experience (IUX) program will learn to create, design, evaluate, improve, and generate innovative products and services that help organizations elevate their goals, meet their consumers’ needs, and increase their market share.

As a student in WPI’s innovation with user experience MS program, you’ll gain fluency in the scope of technology, business, and design to give consumers the best user experience possible by capturing technology and innovation. The business and industry expertise in the Foisie Business School and the technological and scientific resources of the university provide valuable collaborations to give students a distinct edge.

Using the latest technology (such as eye tracking) while understanding the value of innovation, students learn how to refine the way users interact with technology, evaluate their methods, and develop new strategies for market competition. Because technology has an increasing role in consumers’ daily lives, creating a positive and memorable experience is crucial for organizations to maintain a competitive edge in the marketplace.   

iUX MS Students


Using a carefully selected plan of study, your coursework in UX design, research, and application skills gives you a foundation from which to develop and execute the best user experience. Coursework in marketing, business, and finance gives students a broader picture from which to formulate an effective user experience. IUX students will also use elements of quantitative and qualitative analyses such as analytics, surveys, and observations. Merging myriad approaches allows students the big-picture view that adds value to the consumer experience and to the organizations’ bottom line.

Plan of Study

Students in the MS in innovation with user experience program must complete nine required courses including the following five core courses:

  • UX design
  • UX research methods
  • UX applications
  • Database
  • Business intelligence

Marketing, choose two from the following list:

  • Marketing management
  • Consumer behavior
  • Data mining business applications

Business, choose one from the following list:

  • Group and interpersonal dynamics in complex organizations
  • Negotiations

Finance, choose one from the following list:

  • Financial information and management
  • Financial intelligence for strategic decision making

Students will take three electives from the following list:

Design Courses

  • System design and development
  • UX research project I (Advisor approval is required)
  • UX research project II (Advisor approval is required)
  • Game design studio
  • Design of interactive experiences

Business Courses

Any of the above marketing, business, or finance core courses not taken for the core requirement

  • Entrepreneurship and innovation
  • Technology commercialization: theory, strategy, and practice
  • Modeling and optimizing processes
  • Health system model
  • Digital marketing
  • Marketing research
  • Social media marketing
  • Internship (no more than 3 credits)

Technical Courses

  • Introduction to programming concepts, data structures, and algorithms
  • Applied statistics for engineers and scientists
  • Introduction to data science
  • Statistical methods for data science
  • Mobile and ubiquitous computing
  • Human computer interaction
  • Data visualization

Financial Information

Tuition is based on the current curriculum for the MS program which is 36 credits. The current price of tuition is $1,513 per credit making the total cost for the program $54,468 in tuition only. For more detailed information on tuition – including fees – please visit the complete breakdown of costs on the Financial Aid page.


Improving Technology by Studying the User Experience

Improving Technology by Studying the User Experience

Faculty Profiles

Soussan Djamasbi

Soussan Djamsbi

Associate Professor
Foisie Business School

As an associate professor of management information systems, I teach both graduate and undergraduate courses, as well as advise IQPs and MQPs. I enjoy teaching because it's a dynamic and innovative process that challenges me to continually evaluate and adjust my teaching strategies to prepare my students for today’s global and competitive business environment. Teaching is also one the most rewarding experiences in my career because it allows me to witness my students' growth and accomplishments.

Adrienne Hall-Phillips

Adrienne Hall-Phillips

Associate Professor
Foisie Business School

Being an educator is more than just distributing facts and figures; it's demonstrating the importance of this knowledge in a way that can be relevant for every learner. It's not truly knowledge until the student can grasp and apply it. I consider myself to be an advocate for knowledge - encouraging learning and providing the tools needed to be successful and independent thinkers. I take any opportunity possible to introduce new technologies and social networking behaviors that I feel are relevant into my daily classroom activities.

Purvi Shah

Purvi Shah

Assistant Professor
Foisie Business School

Purvi has 'done' marketing and now she 'teaches' marketing at the WPI Foisie Business School. She has a diverse industry experience in the marketing/brand management function of mid-size to large corporations across consumer goods, retail, and real estate verticals. In academics, she aspires to play her role as a researcher (knowledge creation) and teacher (knowledge dissemination). Her research questions, in the context of discovery, attempt to explain and understand interesting and challenging marketing phenomena that have not received much research attention.

Andrew C. Trapp

Andrew Trapp

Associate Professor
Foisie Business School

Teaching has many facets. Something I love about teaching is that it provides the opportunity to share what I've learned. I have a passion for learning, and I can model this passion to students by encouraging critical thinking in the classroom, connecting with students and drawing out their understanding.