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Students in WPI’s master of science in innovation with user experience (IUX) program will learn to create, design, evaluate, improve, and generate innovative products and services that help organizations elevate their goals, meet their consumers’ needs, and increase their market share.

As a student in WPI’s innovation with user experience MS program, you’ll gain fluency in the scope of technology, business, and design to give consumers the best user experience (also referred to as user interface) possible by capturing technology and innovation. The business and industry expertise in the Foisie Business School and the technological and scientific resources of the university provide valuable collaborations to give students a distinct edge.

Using the latest technology (such as eye tracking) while understanding the value of innovation, students learn how to refine the way users interact with technology, evaluate their methods, and develop new strategies for market competition. Because technology has an increasing role in consumers’ daily lives, creating a positive and memorable experience is crucial for organizations to maintain a competitive edge in the marketplace.   

iUX MS Students
Getting Admitted at: https://www.wpi.edu/academics/business/graduate/getting-admitted

Curriculum

Using a carefully selected plan of study, your coursework in UX design, research, and application skills gives you a foundation from which to develop and execute the best user experience. Coursework in marketing, business, and finance gives students a broader picture from which to formulate an effective user experience. IUX students will also use elements of quantitative and qualitative analyses such as analytics, surveys, and observations. Merging myriad approaches allows students the big-picture view that adds value to the consumer experience and to the organizations’ bottom line.

Graduate Catalog
  • Plan of Study

    Students in the MS in innovation with user experience program must complete nine required courses including the following five core courses:

    • MIS 585 UX Design
    • MIS 586 UX Research Methods
    • MIS 583 UX Applications
    • MIS 571 Database Applications Development
    • MIS 584 Business Intelligence
  • Marketing, choose two from the following list:
    • MKT 500 Marketing Management
    • MKT 561 Consumer Behavior
    • MKT 568 Data Mining Business Applications
  • Finance, choose one from the following list:
    • FIN 500 Financial Information and Management
    • ACC 500 Accounting and Finance Fundamentals (1 credit) AND
    • ACC 502 Financial Intelligence and Strategic Decision Making (2 credits)
  • Students will take three electives from the following list:

    Design Courses

    • UX Research Project I (Advisor approval is required)
    • UX Research Project II (Advisor approval is required)
    • MIS 573 System Design and Development 
    • IMGD 5000 Game Design Studio
    • IMGD 5300 Design of Interactive Experiences

    Business Courses

    Any of the above marketing, business, or finance core courses not taken for the core requirement

    • ETR 500 Entrepreneurship and Innovation

    • ETR 593 Technology Commercialization: Theory, Strategy, and Practice

    • MKT 562 Marketing Research

    • MKT 565 Digital Marketing 

    • MKT 598 Social Media Marketing

    • OIE 501 Designing Operations for Competitive Advantage

    • OIE 552 Modeling and Optimizing Processes

    • OIE 556 Health System Modeling and Improvement

    • BUS 5900 Internship (no more than 3 credits)

    Technical Courses

    • CS 528 Mobile and Ubiquitous Computing
    • CS 546 Human Computer Interaction
    • CS 573 Data Visualization
    • CS 5007 Introduction to Programming Concepts, Data Structures, and Algorithms
    • DS 501 Introduction to Data Science
    • DS 502 Statistical Methods for Data Science
    • MA 511 Applied Statistics for Engineers & Scientists

Improving Technology by Studying the User Experience

Research

WPI’s User Experience and Decision Making Laboratory brings leading-edge UX technology to students. Using methods such as observation and physiological measuring (e.g., eye tracking), you’ll learn about the entire user experience. Collaborations between industry leaders and academic researchers invite further innovation from different perspectives and approaches. IUX research focuses on how to improve human-technology interaction using innovation and a comprehensive approach. WPI’s research integrates features such as design or information processing behavior using state-of-the-art eye-tracking devices. Understanding the correlation between the user experience and the value and success of a product is essential for future IUX leaders.

WPI has IUX ongoing research in various areas such as web and mobile technologies, eye tracking and neuro Information systems (NeuroIS), and decision support systems (DSS). Read more about ongoing IUX projects.

Faculty Profiles

Featured Faculty

Soussan Djamasbi

Soussan Djamsbi

Professor- Information Systems
Foisie Business School

I teach both graduate and undergraduate courses, as well as advise PhD projects, IQPs and MQPs. I enjoy teaching because it's a dynamic and innovative process that challenges me to continually evaluate and adjust my teaching strategies to prepare my students for today’s global and competitive business environment. Teaching is also one the most rewarding experiences in my career because it allows me to witness my students' growth and accomplishments.

[...]
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Adrienne Hall-Phillips

Adrienne Hall-Phillips

Associate Professor
Foisie Business School

Being an educator is more than just distributing facts and figures; it's demonstrating the importance of this knowledge in a way that can be relevant for every learner. It's not truly knowledge until the student can grasp and apply it. I consider myself to be an advocate for knowledge - encouraging learning and providing the tools needed to be successful and independent thinkers. I take any opportunity possible to introduce new technologies and social networking behaviors that I feel are relevant into my daily classroom activities.

[...]
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Purvi Shah

Purvi Shah

Assistant Professor
Foisie Business School

Purvi has 'done' marketing and now she 'teaches' marketing at the WPI Foisie Business School. She has a diverse industry experience in the marketing/brand management function of mid-size to large corporations across consumer goods, retail, and real estate verticals. In academics, she aspires to play her role as a researcher (knowledge creation) and teacher (knowledge dissemination). Her research questions, in the context of discovery, attempt to explain and understand interesting and challenging marketing phenomena that have not received much research attention.

[...]
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Andrew C. Trapp

Andrew Trapp

Associate Professor
Foisie Business School

Decision-making is becoming increasingly complex as data expands and resources decrease. My research centers on using prescriptive (integer optimization) and predictive (machine learning) analytics, together with algorithms, to effectively allocate scarce resources. My work employs mathematical modeling and the development of methods and tools to benefit vulnerable and marginalized individuals, groups, and populations.

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Foisie Business School at: https://www.wpi.edu/academics/business