Students in WPI’s master of science in innovation with user experience (IUX) program will learn to create, design, evaluate, improve, and generate innovative products and services that help organizations elevate their goals, meet their consumers’ needs, and increase their market share.
As a student in WPI’s innovation with user experience MS program, you’ll gain fluency in the scope of technology, business, and design to give consumers the best user experience possible by capturing technology and innovation. The business and industry expertise in the Foisie Business School and the technological and scientific resources of the university provide valuable collaborations to give students a distinct edge.
Using the latest technology (such as eye tracking) while understanding the value of innovation, students learn how to refine the way users interact with technology, evaluate their methods, and develop new strategies for market competition. Because technology has an increasing role in consumers’ daily lives, creating a positive and memorable experience is crucial for organizations to maintain a competitive edge in the marketplace.
Using a carefully selected plan of study, your coursework in UX design, research, and application skills gives you a foundation from which to develop and execute the best user experience. Coursework in marketing, business, and finance gives students a broader picture from which to formulate an effective user experience. IUX students will also use elements of quantitative and qualitative analyses such as analytics, surveys, and observations. Merging myriad approaches allows students the big-picture view that adds value to the consumer experience and to the organizations’ bottom line.
Plan of Study
Students in the MS in innovation with user experience program must complete nine required courses including the following five core courses:
Marketing, choose two from the following list:
Business, choose one from the following list:
Finance, choose one from the following list:
Students will take three electives from the following list:
Design Courses
Business Courses
Any of the above marketing, business, or finance core courses not taken for the core requirement
Technical Courses
Tuition is based on the current curriculum for the MS program which is 36 credits. The current price of tuition is $1,513 per credit making the total cost for the program $54,468 in tuition only. For more detailed information on tuition – including fees – please visit the complete breakdown of costs on the Financial Aid page.
WPI’s User Experience and Decision Making Laboratory brings leading-edge UX technology to students. Using methods such as observation and physiological measuring (e.g., eye tracking), you’ll learn about the entire user experience. Collaborations between industry leaders and academic researchers invite further innovation from different perspectives and approaches. IUX research focuses on how to improve human-technology interaction using innovation and a comprehensive approach. WPI’s research integrates features such as design or information processing behavior using state-of-the-art eye-tracking devices. Understanding the correlation between the user experience and the value and success of a product is essential for future IUX leaders.
WPI has IUX ongoing research in various areas such as web and mobile technologies, eye tracking and neuro Information systems (NeuroIS), and decision support systems (DSS). Read more about ongoing IUX projects.
As an associate professor of management information systems, I teach both graduate and undergraduate courses, as well as advise IQPs and MQPs. I enjoy teaching because it's a dynamic and innovative process that challenges me to continually evaluate and adjust my teaching strategies to prepare my students for today’s global and competitive business environment. Teaching is also one the most rewarding experiences in my career because it allows me to witness my students' growth and accomplishments.
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Being an educator is more than just distributing facts and figures; it's demonstrating the importance of this knowledge in a way that can be relevant for every learner. It's not truly knowledge until the student can grasp and apply it. I consider myself to be an advocate for knowledge - encouraging learning and providing the tools needed to be successful and independent thinkers. I take any opportunity possible to introduce new technologies and social networking behaviors that I feel are relevant into my daily classroom activities.
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Purvi has 'done' marketing and now she 'teaches' marketing at the WPI Foisie Business School. She has a diverse industry experience in the marketing/brand management function of mid-size to large corporations across consumer goods, retail, and real estate verticals. In academics, she aspires to play her role as a researcher (knowledge creation) and teacher (knowledge dissemination). Her research questions, in the context of discovery, attempt to explain and understand interesting and challenging marketing phenomena that have not received much research attention.
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Teaching has many facets. Something I love about teaching is that it provides the opportunity to share what I've learned. I have a passion for learning, and I can model this passion to students by encouraging critical thinking in the classroom, connecting with students and drawing out their understanding.
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