Marketing Innovation Certificate

The Marketing Innovation Certificate helps marketers in technological organizations to anticipate—and quickly adapt to—rapidly changing market needs. Students also learn how to strategically direct marketing efforts and respond to technological advances with insight, agility, and flexibility.

WPI’s Graduate Certificate Programs help technical and business professionals keep up with changing technology—and the accompanying business issues—by targeting specific areas of technology management.

If you decide to pursue further study, certificate credits can be applied toward a graduate degree.

marketing

Curriculum

To apply for this certificate program, you must have a BS degree in any discipline.

The graduate certificate in Marketing Innovation requires completion of four courses: two required courses for a total of six credits and two three-credit elective  courses.

Two Required Courses (6 credits)

  1. MKT 500: Marketing Management
  2. MKT 562: Marketing Research

Two Electives (6 credits)

  1. MKT 561: Consumer Behavior
  2. MKT 564: Global Technology Marketing
  3. MKT 565: Digital Marketing
  4. MKT 567: Integrated Marketing Communications
  5. MKT 568: Data Mining Business Applications
  6. MKT 569: Product and Brand Management
  7. ETR 500: Entrepreneurship and Innovation

 

How to Apply

The following materials are required when applying to a certificate program:

  1. Completed online application
  2. Official transcripts from undergraduate institutions previously attended
  3. The application fee (waived for current WPI undergraduates and WPI alumni)
  4. One letter of recommendation
  5. Official TOEFL/IETLS test scores required for international students who come from countries where English is not their first language.
    • For all Foisie Business School graduate programs the minimum score for the TOEFL exam is 90 and the IELTS minimum score is 7.
    • Applicants who have completed two years of full-time study in a college or university in the U.S., U.K., Ireland, Australia, New Zealand, or the Anglophone regions or Africa, Canada, or the Caribbean, within five years of matriculating at WPI are not required to submit TOEFL or IELTS* scores. Students who have studied at a school where the language of instruction is English, but the official language of the country is not English do not qualify for a waiver (e.g., study at the American University in Cairo, Egypt, does not qualify a student for the TOEFL waiver).
  6. Statement of Purpose

  7. Resume

For the standardized tests, WPI’s institution code is 3969 and all departments use the same code.

*Worcester Polytechnic Institute (WPI) downloads IELTS scores that have been transmitted to our e-download account. We will not accept paper IELTS test report forms. Please contact your test center and request that your scores be sent to the following IELTS e-download account:

Worcester Polytechnic Institute Graduate Admissions
100 Institute Road
Worcester, MA 01609
508-831-5301