Developing and marketing new products and services requires today's savvy professionals to recognize opportunities, create and implement solutions, and develop leadership and interpersonal skills. You’ll acquire these skills and more in the Master of Science in Marketing and Technology Innovation program. By recognizing the unique needs of technology-oriented environments and how to meet them head-on, you’ll gain valuable, marketable skills as you prepare to take on a leadership role.

marketing

Curriculum

The MS in Marketing and Innovation 36-credit program is designed for aspiring marketing leaders responsible for innovation within technology-oriented environments. You’ll learn how to create and apply comprehensive marketing strategies, design new product development processes, transform data into useful business intelligence, and understand consumer behavior and risk management across regions and cultures. You determine the right number of classes to take each semester. Both online and in the classroom, you will benefit from rich discussions and a supportive learning atmosphere.

Research

Faculty Profiles

Faculty Profiles

Adrienne Hall-Phillips

Associate Professor
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Foisie Business School
Being an educator is more than just distributing facts and figures; it’s demonstrating the importance of this knowledge in a way that can be relevant for every learner. It’s not truly knowledge until the student can grasp and apply it. I consider myself to be an advocate for knowledge – encouraging learning and providing the tools needed to be successful and independent thinkers. I take any opportunity possible to introduce new technologies and social networking behaviors that I feel are relevant into my daily classroom activities.
Chick Kasouf

Associate Professor
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Foisie Business School
Project-based learning at WPI gives faculty a remarkable working relationship with students, and students learn far more when framing difficult problems than they do in a lecture-dominated environment.
Jerome Schaufeld

Professor of Practice
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Foisie Business School
Purvi Shah

Assistant Professor
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Foisie Business School
Purvi has ‘done’ marketing and now she ‘teaches’ marketing at the WPI Foisie Business School. She has a diverse industry experience in the marketing/brand management function of mid-size to large corporations across consumer goods, retail, and real estate verticals. In academics, she aspires to play her role as a researcher (knowledge creation) and teacher (knowledge dissemination). Her research questions, in the context of discovery, attempt to explain and understand interesting and challenging marketing phenomena that have not received much research attention.

After Graduation