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Developing and marketing new products and services requires today's professionals to recognize opportunities in the digital and tech space, and then create and implement programs that reach and engage customers. You’ll acquire these skills and more in the Master's in Marketing and Innovation program. By recognizing the unique needs of technology-oriented environments and how to meet them head-on, a master’s in marketing offers valuable marketable skills so you can prepare to take on a leadership role.

marketing

Curriculum for Master’s in Marketing

The master’s in marketing with an innovation focus is a 36-credit program designed for aspiring marketing leaders responsible for innovation within technology-oriented environments. You’ll learn how to create and apply comprehensive marketing strategies, design new product development processes, transform data into useful business intelligence, and understand consumer behavior and risk management across regions and cultures. You determine the right number of MS marketing classes to take each semester. As you pursue our marketing master’s program, you will benefit from rich discussions and a supportive learning atmosphere.

  • Plan of Study

    MS Marketing students must complete the six courses listed below:

    • ETR 500 Entrepreneurship and Innovation
    • FIN 500 Financial Information and Management
    • MKT 500 Marketing Management
    • MKT 562 Marketing Research
    • MKT 565 Digital Marketing
    • OBC 505 Teaming and Organizing for Innovation
  • Students then select four electives from the following list:
    • ETR 596 Selling and Sales
    • MIS 583 User Experience Applications
    • MIS 585 User Experience Design
    • MKT 561 Consumer Behavior
    • MKT 564 Global Technology Marketing
    • MKT 567 Integrated Marketing Communications
    • MKT 568 Data Mining Business Applications
    • MKT 569 Product and Brand Management
    • OIE 544 Supply Chain Analysis and Design
  • Students round out their MS Marketing degree with two free electives:

    which may include courses outside of the Foisie Business School, and a maximum of three credits of internship.

Students conversing in classroom
Students in a classroom setting listening to professor.
Students doing a presentation with slides on a TV screen
Students working on a whiteboard.

Financial Information for Marketing Master’s Program

Tuition is based on the current curriculum for the marketing master’s program which is 36 credits. The price of tuition is $1,610 per credit making the total cost for the program $57,960 in tuition only. For more detailed information on tuition – including fees – please visit the complete breakdown of costs on the Financial Aid page.

Facts & Figures

Are You Thinking a More Specialized MS in Management Fits Your Goals?

WPI’s offers a broad selection of graduate business programs to help every student meet specific career goals. If you’re looking for a focus on business administration, a master’s degree in business administration will help move your career forward while building the technology and business skills needed in today’s job market. Maybe you want to develop a more comprehensive skillset in management so you can be more effective and increase your value with your organization. WPI’s master’s in management will help you level up.

Ready to Start the Path to a Business Career?

Are you excited about the opportunity to study the business subjects that catch your interest? Do you think an undergraduate business program is a good place to begin acquiring skills and learning how to be an effective business leader? WPI’s BS in business delivers the academic knowledge you need and gives you a chance to use your skills in a real-life setting. See why WPI’s undergraduate business programs are a good place to start.

Do You Want to Be on the Cutting Edge in Your Business Career?

The focus on technology in the business world is booming and creates a need for professionals who understand how to interpret and translate huge amounts of data produced by companies. If you’re fascinated by this data-rich area of business, WPI’s master’s in business analytics gives you the ability to locate and understand the most relevant data and then turn that into workable, effective solutions for organizations. Maybe you’re thinking of an academic career or moving higher up the ladder? If you think you’d like to teach or reach the highest pinnacles in the business world, a PhD in business administration is going to help you get where you want to go. Check out all of WPI’s graduate business programs to find the degree that will work for you.

Faculty Profiles

Faculty Profiles

Adrienne  Hall-Phillips

Adrienne Hall-Phillips

Associate Professor

Being an educator is more than just distributing facts and figures; it's demonstrating the importance of this knowledge in a way that can be relevant for every learner. It's not truly knowledge until the student can grasp and apply it. I consider myself to be an advocate for knowledge - encouraging learning and providing the tools needed to be successful and independent thinkers. I take any opportunity possible to introduce new technologies and social networking behaviors that I feel are relevant into my daily classroom activities.

Purvi  Shah

Purvi Shah

Associate Professor-Business

Purvi has 'done' marketing and now she 'teaches' marketing at the WPI Foisie Business School. She has a diverse industry experience in the marketing/brand management function of mid-size to large corporations across consumer goods, retail, and real estate verticals. In academics, she aspires to play her role as a researcher (knowledge creation) and teacher (knowledge dissemination). Her research questions, in the context of discovery, attempt to explain and understand interesting and challenging marketing phenomena that have not received much research attention.

Edward Martins Gonsalves

Edward Martins Gonsalves

Instructor

Professor Gonsalves is currently a full time instructor in the Foisie Business School. He is a graduate of Worcester Polytechnic Institute with a Bachelor’s Degree in Electrical Engineering and a Master’s Degree in Management Science.

Professor Gonsalves’ career has spanned thirty five years in the technology field, having held positions in design, applications, sales, marketing, business development and management. He is the holder of 9 patents and has presented at a variety of industry conferences in the area of RFID.