WPI Appoints New Marketing Executive

Contact: WPI Media Relations, 508-831-5616

WORCESTER, Mass. - George S. Flett of Lexington, Mass. has been appointed associate vice president of marketing at Worcester Polytechnic Institute (WPI). In this newly created post, Flett will be responsible for creating and implementing an integrated marketing and advertising program for the university. He reports to John Heyl, vice president for development and university relations.

A native of Stamford, Conn., Flett holds a B.S. in marketing from the University of Connecticut and an MBA from the University of Florida. He began his career in marketing management at the Quaker Oats Co. and Sara Lee Corp., and moved on to increasingly responsible marketing positions with The Pillsbury Company, Colombo Inc. and Veryfine Products Inc. Prior to coming to WPI he was managing director for product development and marketing at Imagitas Inc., in Waltham, Mass., a public service marketing company that creates government and private partnership initiatives.

"We are very pleased that George Flett has joined the WPI marketing team," says Heyl. "His experience as a senior consumer marketing executive encompasses Internet and traditional marketing and advertising disciplines. These strengths will help WPI further increase its national and international reputation as a world leader among technological universities."

Founded in 1865, WPI was a pioneer in technological higher education. Early on, it developed an influential curriculum that balanced theory and practice. Since 1970, that philosophy has been embodied in an innovative outcomes-oriented undergraduate program. With a network of project centers that spans the globe, WPI is also the leader in globalizing technological education. WPI awarded its first advanced degree in 1898. Today, most of WPI's academic departments offer master's and doctoral programs and support leading-edge research in a broad range of areas. WPI's approach to education has prepared generations of problem solvers whose new ideas and inventions have literally changed the world. They include Robert Goddard '08, father of modern rocketry, Harold Black, inventor of the principle of negative-feedback; Carl Clark, inventor of the first practical airbag safety systems; Richard T. Whitcomb, formulator the Area Rule and developer the supercritical wing, and Dean Kamen, inventor of the first wearable drug-infusion pump and the stair-climbing wheelchair.