Primary Market Research Required for the Entire Life of Your Venture with Elaine Chen

Wednesday, February 13, 2019
5:00 pm to 6:30 pm
Floor/Room #: 
I&E Center, 2nd floor

Who should attend?
Anyone interested in hearing from an expert on the topic of primary market research - what it is, what it means for your project, idea, or business, and how to use it to your advantage.

Elaine Chen
Senior Lecturer
Martin Trust Center
for MIT Entrepreneurship

Join Elaine to better understand what primary market research (PMR) is and explore the crucial role PMR plays in the advancement of your idea, product / service, or business.  Learn tools to help you quickly test your ideas, understand what good PMR looks like and how to do your own effective PMR!

Among many other accomplishments, Elaine is a startup veteran, product strategy and innovation consultant, and author who has brought numerous hardware and software products to market. As Founder and Managing Director of ConceptSpring, Elaine works with innovative teams to help them define and build new products and services with the speed and agility of a startup. Clients span diverse industries, including healthcare IT, industrial automation, robotics, consumer electronics, retail innovation, fintech, and more. She is the author of the book, “Bringing a Hardware Product to Market: Navigating the Wild Ride from Concept to Mass Production.”

Elaine holds a BS and an MS in mechanical engineering from MIT.

Dinner Served!