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Viewing “We The People: The Market Basket Effect”, hosted by the film’s producers

Wednesday, February 01, 2017
5:00 pm
Floor/Room #: 
Upper Perrault Hall

The film tells the story behind the epic six-week boycott of the Massachusetts-based Market Basket supermarket chain in the summer of 2014 when beloved CEO Arthur T. Demoulas is deposed by his cousin, majority shareholder Arthur S. Demoulas.  Market Basket's 25,000 employees and millions of supportive customers successfully enforce a boycott of the 71-store regional chain, leading to a leveraged buyout of the company, the reinstatement of "Artie T.", and a victory for democracy.

There will be a Q&A with the producers following the film.  Free and open to the public. 

Professor Michael Elmes from the Foisie School of Business offers his insight on the lessons learned from the Market Basket boycott, including the impact employees and customers had on influencing the family business’ hiring decisions. Learn more.