Professor Hall-Phillips' research focuses on studying general consumer behavior, with specific interest in topics related to value, engagement, and loyalty in the areas of user experience and entrepreneurship. ... View Profile
Assistant Professor of Marketing Farnoush Reshadi teaches courses on consumer behavior and business applications of data mining. She studies how people make financial decisions, gift giving decisions, and the interaction of these decisions. ... View Profile
Associate Professor of Marketing Purvi Shah does multifaceted research on marketing and brand management. Her work has explored consumer experiences and opinions about expiration dates and the confusion surrounding them. ... View Profile
