I am a former Fulbright Scholar and a current international student from Pakistan, pursuing my PhD in Business Administration (concentration in Information Technology). I am currently working as a Research Assistant at the User Experience and Decision Making (UXDM) lab at WPI. I have double masters in Information Technology, and Marketing and Innovation, both from WPI. Before coming to WPI, I worked full-time as a Brand Manager at Rocket Internet SE. Prior to that, I worked as a Marketing Intern at The Coca-Cola Company in Pakistan.