Javad Norouzi Nia’s research focuses on user experience and decision making. He uses eye tracking to gain a deeper understanding of how people process information and how they use the information to make decisions. In addition to advancing research in Neuro Information Systems (NeuroIS), his work has important implications for research in many different fields such as cognitive psychology, marketing, and education.
Before entering the WPI Ph.D. program in Aug 2018, Javad received his MBA from Iowa State University. Before joining the MBA program, he worked for about six years in the industry in different managerial positions. Javad’s academic background and work experiences are particularly helpful in shaping his Ph.D. work because they give him a unique perspective about users’ needs. Using this perspective to address users’ needs would help him creating exceptional value for information systems.