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Scholarly Work

Loyalty to Social Ventures in Social Media: The Role of Social Cause Involvement, Identification, and Commitment
The influence of entrepreneurial marketing processes and entrepreneurial self-efficacy on community vulnerability, risk and resilience
Who’s behind the screen? Segmenting social venture consumers through social media usage
I (heart) social ventures: Identity and social media engagement
Diversity in Action
WPI Addresses Unconscious Bias

WPI’s ongoing efforts to prepare students for an increasingly diverse workforce were highlighted in this Diversity in Action article. “Researchers will teach WPI students how to identify and address bias and work in groups in ways that promote equity,” the article stated.
Group hopes to connect, help Central Mass. women of color

The Telegram & Gazette reported on associate professor Adrienne Hall-Phillips of the Foisie Business School being a key player in getting the first Central Massachusetts chapter of The Links, Incorporated, a historic international association of black women. Arts & Humanities Dean Jean King is also a photographed in the article.