Professor Shah's research focuses on brand and product deletion and product disposal. Full list of publications in [SITE NAME]

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Zhu, Qingyun, Roberto Antonio Martins, Purvi Shah, and Joseph Sarkis (2021), "A bibliometric review of brand and product deletion research: Setting a research agenda," IEEE Transactions on Engineering Management, doi: 10.1109/TEM.2021.3055459.

Shah, Purvi (2020),"Managing customer reactions to brand deletion in B2B and B2C contexts,”Journal of Retailing and Consumer Services, 57(C).

Zhu, Qingyun, Purvi Shah, and Joseph Sarkis (2018),"Addition by Subtraction: Integrating Product Deletion with Lean and Sustainable Supply Chain Management,” International Journal of Production Economics, 205, 201-214.

Bai, Chunguang, Purvi Shah, Qingyun Zhu, and Joseph Sarkis (2017),"Green Product Deletion Decisions: An Integrated Sustainable Production and Consumption Approach,” Industrial Management and Data Systems, 118(2), 349-389.

Shah, Purvi (2017), ""Why do Firms Delete Brands?: Insights from a Qualitative Study,” Journal of Marketing Management, 33(5-6), 446-463.

Hall-Phillips, Adrienne and Purvi Shah (2017),"Unclarity confusion and expiration date labels in the United States: A consumer perspective,” Journal of Retailing and Consumer Services, 35, 118-126.

Shah, Purvi (2015), "Kill it or keep it?: The weak brand retain-or-discard decision in brand portfolio management,” Journal of Brand Management, 22(2), 154-172.