Title page for E-project-030410-221335

Project Type	IQP
Submission date	2010-03-04
Authors	John Brennan Depot, RBE Benjamin M Goldberg, MGE Eric Michael Nadeau, ECE Byron E Rodriguez, IE
URN	E-project-030410-221335
Division	Social and Human Services
Center	Hong Kong
Sponsor	Hong Kong Maritime Museum
Title	Hong Kong Maritime Museum Relocation Project
Advisors	Peet, R. Creighton, ID Klein, Andrew G, EE
Availability	unrestricted
Abstract The goal of this project was to complete a marketing study for the Hong Kong Maritime Museum (HKMM) at its future location at Pier 8. Observational data were collected at the pier and other museums, while museum marketing strategies were discovered through interviews. We estimated visitation rates and recommended ways to enhance accessibility, visibility, and attractiveness at Pier 8. Our findings suggest that the HKMM's proposed business model for Pier 8 is viable and should help the museum be successful there.
Files	HKMM_IQP_FINAL.pdf

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