Project Type IQP Submission date 2010-03-04 Authors John Brennan Depot, RBE Benjamin M Goldberg, MGE Eric Michael Nadeau, ECE Byron E Rodriguez, IE URN E-project-030410-221335 Division Social and Human Services Center Hong Kong Sponsor Hong Kong Maritime Museum Title Hong Kong Maritime Museum Relocation Project Advisors Peet, R. Creighton, ID Klein, Andrew G, EE Availability unrestricted
The goal of this project was to complete a marketing study for the Hong Kong Maritime Museum (HKMM) at its future location at Pier 8. Observational data were collected at the pier and other museums, while museum marketing strategies were discovered through interviews. We estimated visitation rates and recommended ways to enhance accessibility, visibility, and attractiveness at Pier 8. Our findings suggest that the HKMM's proposed business model for Pier 8 is viable and should help the museum be successful there.
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