Project Type IQP Submission date 2009-12-19 Authors Christopher W Noble, ECE Rachel Carissa Wallace, MGE URN E-project-121909-212418 Division Social and Human Services Title Goat’s Head Pub Marketing Plan Advisor Danneels, Erwin, MG Availability unrestricted
The Goat's Head Pub at Worcester Polytechnic Institute has taken great strides over the past few years to improve on its poor opening performance. The goal of our Interdisciplinary Qualifying Project is to evaluate the current performance of the restaurant and develop a marketing strategy to increase its popularity. With the help of the WPI community and consortium schools, we examined all options to make the restaurant a sustainable source of income for Chartwell's, and a "hot spot" for the WPI community.
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