Prioritizing Our Greatest Problems Versus Prioritizing Our Efforts to Find Solutions

Bjorn Lomborg

 Director of Copenhagen Consensus Center and Adjunct Professor at Copenhagen Business School

Bjorn Lomborg has simple advice for addressing environmental challenges: find the smartest approaches, and focus on them. The credo, which he's shared in commentaries for major newspapers, in appearances on major networks, in the best selling book The Skeptical Environmentalist, and in the film Cool It, has won him widespread recognition, including being named one of the world's 100 most influential people by Time magazine.

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